The rollout of our 2007-2008 season has begun and the Sun-Sentinel's Jack Zink gave us some top billing last week in his Showtime column. Tip of the cap, Jack, for recognizing our efforts. I like the way he noted us carving out a niche in northwestern Broward County. We've positioned ourselves that way for many years.

There are very few theaters out here in the suburbs and our market is very clearly defined. If you don't like to drive very far to see a good show....we're right here in your backyard. With 600 free parking spots right out front. Hard to beat that. I've noticed a lot more folks from west Boca, Boynton Beach, Deerfield Beach and Delray Beach (west of I-95) coming our way over the last three years as well. Interesting trend as those residents decide where to go for entertainment. The Sawgrass Expressway is their easy ticket here. If they ever expand that highway all the way to I-95 (as was discussed in the media last week), our market would likely grow even further.

http://www.sun-sentinel.com/entertainment/stage/sfl-shjz10braug10,0,729305.column