To book top acts or Broadway shows at the Coral Springs Center for the Arts, we have to be aggressive with agents on pricing as we compete with the Hard Rock Casino, Broward Center, Sinatra Theatre and others.

To secure the shows, our ticket prices are strictly a matter of how much do big-name entertainers and Broadway tours charge us. We must break even at an acceptable percentage of the house (60%-75%) to make it feasible for us to do the show and make money.

Our ticket prices for most of the high profile shows here range from $50-$80. Occasionally, we consider offering discounts where appropriate, if our break even is lower than normal. We are very sensitive to pricing matters and do our best to keep tickets reasonable.

Bigger houses can discount much more often than us, especially when a show is sitting down in a theater for multiple performances. In New York and across the country, theaters struggle with this dilemma.

Check out this great article on trends in ticket pricing these days in the New York Times:

http://www.nytimes.com/2007/10/07/theater/07ishe.html?_r=1&oref=slogin