So, just how many theaters can survive in South Florida without going bankrupt?
Another major player on the entertainment scene makes its debut this fall with the grand opening of The Fillmore Miami Beach at the Jackie Gleason Theater (that's quite a mouthful!)
Operated by the largest concert promoter in the United States, Live Nation, the old Jackie Gleason Theater has undergone a renovation and renaming so its not really a new theater.
Over the past 10 years, while managed by
SMG (the largest private facility management company in the U.S.), activity at the historic venue had slowed down considerably.
SMG manages theaters, arenas, stadiums and convention centers around the globe but does not promote concerts or take risk. They were essentially landlords. When Live Nation's
Broadway Across America tour announced it would leave the Jackie Gleason Theater and move to the new Carnival Center, the handwriting was on the wall for that venue.
Now, Live Nation will take over the venue after cutting a deal with the City of Miami Beach. They will attempt to reinvigorate that theater by presenting and taking risk on a wide variety of concerts kicking off in October with local favorite Ricky Martin. Other acts on the schedule thus far include Kid Rock, Sarah
Silverman,
Widespread Panic and Lewis Black among others. They have a tremendous amount of clout and buying power with agents so expect the first year to be very active as they test the market.
What does this mean for the Coral Springs Center for the Arts? Not much in the whole scheme of things. However, Live Nation did block us from booking Lewis Black this December, preferring to use an exclusivity clause that is typical for promoters and agents in bigger markets close together like Miami and Fort
Lauderdale.
It will be interesting to see if the Miami Beach area will respond in a big way to this new concert facility makeover. As the Carnival Center found out this past season, it's an ultra competitive market down here for the entertainment dollar.
The Fillmore brand concept that Live Nation is launching down here is also one they are using in other markets in the country. Very similar to the Hard Rock concert concept, but targeting venues with a lot more seats that have languished in major markets.
They are going to need
Broward and Palm Beach concert fans to make this concept work and I have my doubts whether people are going to drive all the way down there when there is plenty of entertainment options available up here. It's a great concept by Live Nation, but in the wrong place. Parking is going to be brutal. The first year will be interesting to watch unfold.